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Dubai Sees Surge in visitors during DSS |
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The Dubai economy has been given a significant boost during the first two weeks of Dubai Summer Surprises (DSS), with shopping malls and retailers across the emirate reporting major increases in numbers of both visitors and sales compared to last year, and hotels registering high occupancy levels. The Dubai Shopping Malls Group reports that there has been an average 10 percent increase in footfall across 27 malls participating in this year’s summer promotion, while AW Rostamani Group, a Strategic Partner of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of DSS, says that special summer promotions and deals have seen a 39 percent sales increase this summer. "The first two weeks of Dubai Summer Surprises have seen excellent results, with retailers reporting increased sales and malls averaging double digit growth in visitor numbers compared to last year. Apart from the exciting shopping deals and promotions on offer, we are also delighted that visitors from around the world are discovering that Dubai is truly geared for summer and enjoying world class family entertainment. Indeed, our strategy of partnering with some of the world’s top international licensors of entertainment characters during this year’s DSS has proven to be a huge success," said Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment, commenting on the performance of key economic sectors at the halfway stage of DSS,. Emirates Airline have reported that they have seen thousands of extra passengers attracted to Dubai by DSS, with visitors coming from both the GCC region and international destinations, discovering how the emirate is a strong year-round family tourism destination. "Dubai Summer Surprises has become an important part of the Dubai calendar and Emirates has once again played a significant role in bringing thousands of extra visitors to Dubai," said Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations Centre. Commenting on a highly successful first two weeks, Majid Al Ghurair, Chairman, Dubai Shopping Malls Group, said: "DSMG’s summer season campaign offering over AED 5 million in cash and prizes has had a substantial impact in promoting mall and retail offerings to the customers. This year, the campaign extended over three months, from June 1st to September 5th, and the 27 participating malls have indicated a healthy rise in sales and footfall. During the promotion, most of the participating malls offer spectacular events and activities which serve as a pull for shoppers." |
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