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BurJuman creates excitement in retail landscape through diverse and unique offerings |
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BurJuman , which stands as one of the popular landmarks in the heart of Dubai's business and heritage districts, continues to enjoy its prominent position as a family-favourite destination of choice in the city. As a magnet for both residents and visitors, BurJuman has played a key role in Dubai's retail growth since its establishment, by being a valuable proposition for both first-time shoppers, as well as its loyal consumer base through diverse and unique offerings. Offering families an eclectic portfolio of sought-after designer brands, a year-round calendar of entertaining family-oriented events, a wide selection of dining choices and now a refreshing line-up of new attractions, including the recently opened Carrefour hypermarket and the upcoming VOX Cinemas and a Family Entertainment Centre - BurJuman 's diverse offerings testify to the mall's commitment to providing an enhanced shopping experience while providing guests easy access to everything they need under one roof. As a Strategic Partner of the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of Dubai Summer Surprises (DSS), BurJuman has also contributed immensely to DFRE's year-round calendar of festivals and celebrations, including the ongoing edition of DSS. The resounding success of the world premiere of TRANSFORMERS live show hosted at BurJuman and organized in collaboration with the DFRE stands as one of the many leading examples of this enduring partnership. Other DSS attractions such as 'Modhesh Celebration Show', 'One Man Band', 'The Air Crew Show' and a host of shopping promotions too have been hugely popular amongst shoppers. DFRE's Media Centre spoke to Leigh Regan, Chief Operating Officer, BurJuman on a wide range of topics including the evolution of the DFRE festivals and their impact on the mall's retail targets, its redevelopment growth strategies and Dubai's retail outlook. In his comments, Leigh Regan noted that the longstanding partnership with DSS has helped BurJuman achieve an enhanced retail experience for the entire family in line with Dubai's continued efforts to position itself as a year-round family tourism destination. He said that the success of DSS has been nothing short of remarkable, resulting in a spike in both international and domestic visitors across all major store categories and market segments. |
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