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Dubai Tourism Provides Industry Outlook To Leading Stakeholders And Partners

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has hosted its first biannual city briefing event of the year for hotel establishments, destination management companies, event organisers, tourism attractions and government departments. Taking place last month at the Conrad Dubai, with approximately 1,000 attendees, the event highlighted Dubai Tourism’s strategic framework, activities and campaigns in line with the Tourism Vision for 2020. Hosted once every six months, the city briefings provide a tangible demonstration of the Department’s continuing commitment to actively work with its tourism and hospitality stakeholders and partners to deliver its goal of becoming the number one most visited and recommended destination in the world with the highest number of repeat travellers.

Keynote speeches at the latest briefing, led by His Excellency Helal Saeed Almarri, Director-General of Dubai Tourism, provided valuable insights into the growth drivers behind Dubai’s record year-to-date international visitation, providing stakeholders with an in-depth analysis of the city’s visitor demographics and visitor satisfaction results from the annual Dubai Visitor Survey. Key successes and learnings from international marketing and business campaigns were also discussed.  

In addition, these keynotes covered the significance of Dubai’s robust calendar of retail and festival events spearheaded by Dubai Festivals and Retail Establishment (DFRE), and Dubai College of Tourism’s first-of-its-kind multi-disciplinary educational platform for the region. Both of these are key elements of the future outlook for tourism in Dubai and set to transform the city’s fast-evolving industry and the overall visitor experience.

Another keynote was delivered by Manal Al Bayat, Senior Vice President of Business Development and Integration at Expo 2020 Dubai, who provided crucial insights into what can be expected in the lead up to the event and the legacy it will leave behind.

His Excellency Helal Saeed Almarri, Director General, Dubai Tourism said: “As we continue to accelerate towards our target of 20 million visitors a year by 2020, events and workshop sessions like this are a true testament to Dubai Tourism’s underlying philosophy that the best results can only be achieved when the private and public sectors work together in unison. This helps to ensure that Dubai’s tourism proposition continues to expand and evolve, increasing our city’s attractiveness to target visitor segment across key source markets. As we diligently work towards our goals, the considered focus on collectively encouraging strategic investments, partnerships and policy enablers has become an even more critical component in today’s aggressively competitive global travel space. Such events are therefore key in allowing us to harness the collective power of our industry’s stakeholders and partners and help us fuel our sustained growth by delivering the most efficient conversion outcomes across our diversified base.”

Dubai’s tourism sector continued to perform robustly through the first five months of 2018, with the city welcoming 7.16 million international overnight tourists from January-May 2018. Leading source markets continued to highlight their affinity for Dubai, with India, KSA and the UK retaining their positions as the top three source markets. India delivered 963,000 visitors in the first five months of the year, while KSA maintained a stable second place with 630,000 visitors. Third-placed UK delivered 531,000 travellers to underscore Dubai’s enduring popularity among British travellers.

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