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ICCA Wows The Crowds At Sharjah Expo 2014 |
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The Chef Tech Arena at the just concluded Kitchen Equipment and Technology Exhibition was a big hit amongst visitors, with Student Chefs and Chef Trainers from the International Centre for Culinary Arts in Dubai giving a spectacular showcase of what’s hot & happening in the field of kitchen appliances and technology. The Arena featured a complete industrial working kitchen to aid live preparation, production and banqueting for around 500 pax on each day of the Expo in order to help educate industry professionals about the latest technology & trends in the Industry. Sunjeh Raja, Director and CEO of International Centre for Culinary Arts Dubai, said: “The food service industry has become very discerning. Adequate exposure and familiarisation with advanced cooking technology & innovation in equipment is a necessity for anybody in the modern kitchens of today, regardless of their skills and experience. A modern kitchen is no longer a luxury but the way to take things to the next level. Dubai will host the World Expo 2020 which will have a very positive impact on the tourism and hospitality industry here, especially in the food production sector, with over 25 million visitors expected to visit the Expo during the six-month period. We need to focus on sustaining this growth and development across the UAE. At ICCA we embrace technology, innovation, application and best practice to make sure we get the best results - evident for all to see at our Chef Tech Arena this year. ” When asked to comment about how the commercial kitchen is evolving, Raja replied: “With the advent of more and more modern technology, the commercial kitchens of today are definitely evolving leaps and bounds. The focus today is all about speed, convenience of use, high standards of hygiene, quality and consistency.” Established in 2005, the International Centre for Culinary Arts (ICCA) Dubai is an industry centred vocational training (VET) centre working to redefine ways in which professional and personal culinary training is offered in the region, and to serve as a trainer and provider of world class chefs to the hotel and restaurant industry here, in preparation for Expo 2020. Seminars on topics such as complete kitchen solutions at design stage, blast freezing techniques for tomorrow’s kitchens and eco-friendly exhaust systems were held, as well as a Chef Networking Point for visiting chefs to interact and network and a Kitchen Consultant Clinic that provides design & trouble shooting advice to commercial kitchen owners. Other attractions at the show included a workshop on the basics of meat preparation by Chef Tarek Ibrahim and ICCA, and barista coffee making and gelato making demos. Early this year, ICCA Dubai and Sharjah Expo Centre announced a partnership between the two entities for the 2014 Sharjah Expo events.
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