International Media Throng Sharjah ITB Pavilion

European interest in Sharjah growing by leaps and bounds, says Al Noman

Sharjah is attracting considerable attention of international media, exhibitors and visitors at the ITB Berlin, the largest networking and business event of the global travel and tourism industry.

The exquisite Sharjah pavilion that includes the stand of Sharjah Commerce and Tourism Development Authority stand and those of various Sharjah government bodies and leading players of hospitality industry received a number of senior editors and representatives of European and international media on the day one and day two of the exhibition being held in the German capital from March 7 to 11.

An unprecedented interest in Sharjah celebrated as the Capital of Arab and Islamic culture is being evinced by both the German and European media as well as other

exhibitors and ordinary visitors.

While several German and European publications and media have held and lined up special interviews with the SCTDA Chairman, HE Mohamed Ali Al Noman, throughout the week, other visitors have been fascinated by the cultural and heritage side of the emirate.

Commenting on the warm response Sharjah is receiving at the ITB, SCTDA Chairman Mohamed Ali Al Noman said that international interest in Shajah has grown by leaps and bounds in recent months and years thanks to sustained efforts by the Authority and world class events like the Sharjah Water Festival, Sharjah Grand Prix and Sharjah Light Festival the emirate has been hosting over the years. “The European interest in Sharjah is manifesting itself in record number of German, Russian and other visitors to the emirate,” he pointed out.

Some of the prominent members of the European and international media who held interviews with Al Noman during the first two days included Ms Heike Gehrmann, travel editor of German magazine, Unterwasser, Michael Graul, Editor in Chief of Arabia magazine, Jurgen Pichler, Managing Director and Publisher of Austrian publishing house M V Medienconsulting and VerlagsgmbH, Max Maxen, Editor of DEX Magazine, Bernd Momberg, Managing Director and Publisher of Momberg Media, Andreas Stopp from Deutschland Radio and independent writers and journalists like Jochen Muessig and Ms Jutta Lemcke etc.

Sharjah’s stand represents the best of the emirate has to offer to international travellers and offers the visitors a peek into the culture, lifestyle and endless leisure, shopping and business options available in the emirate.

Leading players of Sharjah’s tourism and hospitality sector, who have their own stands, are drawing serious attention too.

The SCTDA officials and other representatives of the emirate’s public and private sector companies briefed the visiting German and European dignitaries and the media on the busy calendar of tourism festivals and events hosted by the emirate throughout the year.

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