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Abu Dhabi’s Young Tourism Industry Maturing, Says Sultan bin Tahnoon. Resilience Hallmarking Destination’s Performance, Says Al Muhairi |
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Abu Dhabi’s young tourism industry is maturing into an international destination of distinction and has a firm base on which to progress, according to His Highness Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman, Abu Dhabi Tourism Authority (ADTA), which manages, helps develop and promote the emirate’s tourism industry. Writing in the same magazine the authority’s Director General, His Excellency Mubarak Al Muhairi said though 2009 proved challenging for the tourism industry worldwide, Abu Dhabi’s stakeholders performed “exceptionally well in a subdued economic climate.” Al Muhairi reiterated the authority’s commitment to building a united and impactful stakeholder programme building on the launch of its ‘Partners in Progress’ scheme. ADTA’s Director General said the authority would also increase its investment to ensure the programme’s success. “To ensure we deliver on the promises we have made, we are increasing our teams, expanding our outreach, investing in industry training and supporting, and initiating, new world-class events and programmes which will bring new visitors to our emirate and encourage those who have been, to return,” he said. Despite continuing challenges within the international tourism sector, Al Muhairi said Abu Dhabi needed to keep up its highly focussed destination awareness campaign. “There are green shoots of economic recovery emerging in key markets around the world which we should take great hope from and we will, in the meantime, commit to sustained, pro-active marketing so that when the inevitable upturn comes, we are front of mind for a travelling public looking for a distinct destination with service levels and a visitor experience well above par,” he added. |
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