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ADMC Taps Into Digital Media For Ramadan Community Campaign |
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Makes AED 200,000 contribution to Red CrescentThe innovative community charity campaign conducted by Abu Dhabi Media Company (ADMC) for the duration of the holy month of Ramadan, targeting the online readers of Al Ittihad and The National newspapers, came to a close this week, raising AED 200,000 for the benefit of the UAE’s Red Crescent Authority (RCA). The campaign, a reflection of ADMC’s commitment to its community, part of its overall CSR strategy, underlined the importance of involvement and collaboration, and the unique ability digital media has to inspire its community of readers to become more engaged and to take action. For the duration of Ramadan, online audiences had the opportunity to make a contribution to charity by making the online editions of Al Ittihad and The National their home page with a click of a button, while ADMC pledged one dirham for every home page conversion made, on behalf of the online readers participating in the charity drive. The UAE’s Red Crescent Authority (RCA) was established in 1983, and is one of 186 members of the International Federation of Red Cross and Red Crescent Societies. |
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