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Novotel Sharjah Expo important addition to Emirate’s Hospitality Sector, MICE Industry












 A formal agreement to build the prestigious AED120 million Novotel Sharjah Expo, an exclusive business hotel, was signed here between Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and Gunther Hinterberger, Managing Director of Klampfer Middle East. H.H. Sheikh Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of United Investment, and Khalifa Al Shaibani, Director-General of United Investment were present. 

The Novotel Sharjah Expo is being developed under the directives of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and will serve as the official hotel of Expo Centre Sharjah, which boasts a busy calendar of events and activities throughout the year. The upcoming hotel is being seen as a new milestone for business and MICE tourism in Sharjah. 

Speaking on the occasion, Sheikh Sultan bin Ahmed Al Qasimi said, "Development is a continuous and cumulative process. It starts with a vision followed by directives and final implementation." 

The Chairman of Basma Group said, "We, in Sharjah are constantly striving, under the guidance of Sheikh Sultan, to improve our emirate and makes it a beacon of modernity and authenticity at the same time. It is this endeavor that brought about the idea to build Novotel Sharjah Expo." 

Expressing his pleasure at being associated with the prestigious venture in the heart of Sharjah’s business district, Gunther Hinterberger said, "As a European company that has successfully scaled into the Middle East under the KBW Investments group portfolio banner, we’re extremely proud to have been awarded this key hospitality project in the United Arab Emirates." 

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