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UAE’s First Exclusive Credit Card For Emiratis

Dubai First Offers UAE Nationals an Exclusive Credit Card with Unique Privileges

Dubai First, the leading consumer finance company from Dubai Group and member of Dubai Holding, is set to stimulate the payment card industry in the UAE with the launch of the Emirati card, the country’s first credit card targeted exclusively towards Emiratis.

Packed with a range of lifestyle and financial features, the Emirati card is expected to be the credit card of choice for UAE nationals, capitalizing on the pride of the Emirati culture, heritage and love for their country by bringing together customised offerings that are aligned with the needs and lifestyle of the local society.

The unique credit card aims to recognize and reward Emirati national customers. “At Dubai First our aim is to develop targeted products through innovation and customer service and consolidate our position as one of the UAE’s leading payment card providers. Launching the Emirati Card delivers a competitive advantage for us. It answers a need among UAE nationals for a high value premium credit card that caters to their specific cultural aspirations,” said Ibrahim Al Ansari, CEO.

Yousif Al Suwaidi, Vice President and Head of Sales, Dubai First “Expects a strong demand for the product. There is a gap in the market for this segment of customers who have steady track record in consumer spending.”

Besides its culturally inspired designs, the Emirati card offers unique privileges for members such as a Privilege program with discounts at merchants favored by Emiratis.

“New card members are welcomed with an exclusive luxury gift which highlights cultural aspects of the Emirati way of life. Other benefits offered by the card include the generous Al Imtiaaz rewards program, concierge services and the Al Himaaya insurance program” said Madeha Al Hawai, Manager of Communications and Product Manager for the Emirati Card.

Developed in association with MasterCard International, Emirati card holders will enjoy the benefits and conveniences of using the card in millions of stores and establishments around the world.

For information on the Emirati card please visit or call 800 333.

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