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Key Local Entities Rally To Show Support For The SportAccord Convention In Dubai

Various local sponsors such as The Roads and Transport Authority (RTA), the Mohammed Bin Rashid Creative Sports Award organisation, Nakheel, and Dubai Media Inc. (DMI) have teamed up with Emirates Airlines, the Middle East’s leading global sports sponsor, to support SportAccord International Convention 2010 being held this week in Dubai.

Being held in the Middle East for the first time at the Atlantis Palm Jumeirah from the 25th – 30th of April, the SportAccord International Convention is the world’s top sports networking event that brings the leaders of international sport together to examine the big issues facing sports.

The international event also represents a unique opportunity of global exposure for Dubai as the hosting City, and for the sponsors of the event as it will embrace the international federations of various popular sports that are followed by millions of fans from across the globe, in addition to the extensive media coverage from all the major sports media from around the world.

DMI managing Director, Ahmad Abdalla Al Shaikh, said: “Dubai Media Incorporated is always keen to employ tools and channels for promoting Dubai initiatives and to contribute to spread Dubai’s image, local and international achievements at the continental and international levels in line with the strategic objectives of the Government of Dubai.”

Al Shaikh added: “SportAccord International Convention is a forum for the leaders of sport to discuss the most important issues on the agenda of world sport. Dubai Sports and other DMI channels will exclusively air the event live. Exclusive interviews will be conducted with sport stars and guests of the event. DMI will have a pavilion in the exhibition accompanying SportAccord International Convention 2010 Dubai.

Maurice Flanagan, Executive Vice Chairman, Emirates Airline & Group, said: “Emirates is committed to supporting a diverse range of events with a view to sharing in the world’s enjoyment of sports, investing in their continuity and injecting the energy of the Emirates brand into international sporting occasions. The SportAccord International Convention provides an excellent platform for key players in the sports world and companies like Emirates to connect and explore new opportunities.”

H.E Mattar Al Tayer, Vice President of Dubai Sports Council, Chairman of the Board of Trustees of the Mohammed Bin Rashid Creative Sports Award, emphasized on the importance of participating in the SportAccord International Convention 2010 Dubai, which is being used as a platform to introduce the role of the award that was created according to the vision of H.H Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, in fostering and rewarding sporting talent in the region. “Our aim is to reach new global levels with this award and our sponsorship of this year’s SportAccord International Convention in Dubai is a great opportunity to meet different decision makers from the sporting industry and share with them our plans, especially that the award is considered the biggest of its kind in the world as far as categories covered and prize money,” said Al Tayer.

Mohamed Al Mulla, CEO, Arab Media Group (AMG), parent company of Arabian Radio Network (ARN), said: “The Arabian Radio Network has always prioritized the development of sports as a great way to get communities together. It is with this commitment that we offer our broadcast platforms to back sport-related events and simultaneously raise awareness among the UAE audiences about the global sporting calendar. We look forward to our participation at SportAccord International Convention 2010 and exchanging ideas for the benefit of the sports industry in the region.”

RTA Director of Marketing and Corporate Communications Peyman Younes Parham stated “The RTA is happy to support SportAccord Convention and is greatly encouraged by this very important event of such a diverse group of sports leaders. Given the quality and reputation of the people involved, we expect there to be results with great impact.”

SportAccord International Convention was originally launched in 2003 in order for the Associations and the International Federations to increase efficiency by holding all of their annual meetings at the same time and place, and also as a commercial platform whereby the sports industry could have ’one-stop-shop’ access to all the world governing bodies and their key decision-makers.

Since 2003, when SportAccord International Convention first took place in Madrid, the event has been held in Lausanne, Berlin, Seoul, Beijing, Athens, Denver and now in Dubai, allowing attendees to experience the culture and hospitality of colleagues all over the world.

Every year SportAccord International Convention Week features a dynamic exhibition, numerous networking receptions and top-level conference sessions, including the City Forum, as well as the annual general meetings of the Sports Governing Bodies. The Convention attracts over 1,500 leading representatives of international sport which this year will include the likes of FIFA President Joseph Blatter.

To learn more about the SportAccord International Convention 2010 Dubai, please visit


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