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du Partners Hamdan Bin Mohammed Bin Rashid Programme To Launch First-Of-Its-Kind Franchise Initiative In The UAE To Support Local Entrepreneurs

In another first-time initiative in the UAE, du announced today that it will be franchising its du Shops in various phases throughout 2010. This comes as part of its ongoing strategy to provide a unique and convenient experience for customers. The project will expand du’s retail scope and boost convenience for customers throughout the UAE, providing greater flexibility and availability through the proliferation of anytime, anywhere du outlets.

The company launched the first step in the franchise module today, as part of its partnership with the Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders - part of Mohammed Bin Rashid Establishment for SME Development. The collaboration will give priority to UAE national entrepreneurs when applying for a franchise with du, providing them with the opportunity to showcase their abilities and grow professionally.

“This initiative is yet another example of du’s commitment to providing customers with easy and convenient ‘anytime, anywhere’ accessibility, by broadening du’s retail scope across the UAE, while also offering a unique customer experience with a local flavour,” commented Farid Faraidooni, Chief Commercial Officer, du.

“We are proud to announce our partnership with the Hamdan Bin Mohammed Bin Rashid Programme. This first phase in our franchise module aims to support the state’s Emiratisation efforts – in-line with our own Emiritisation strategy - by giving UAE nationals entrepreneurs the chance to develop the state’s small and medium enterprises (SME) business sector and thereby enabling them to contribute to the UAE’s economy,” commented Faraidooni.

As part of the franchise project, du will give support to its selected franchisees by providing them with training and marketing collateral, as well as suggesting suitable locations to set up their retail outlets. The company’s support plan aims to assist local entrepreneurs in establishing their businesses, while also ensuring du customer relations are maintained at the highest standards.

“Our partnership with du comes in-line with our commitment to affiliate with different organisations in Dubai to strengthen the participation of UAE nationals in the business sector. du is one of the UAE’s fastest and most successful companies and will therefore benefit small and medium businesses through this project by helping them to develop and grow," commented Abdul Baset Al Janahi, Chief Executive Officer, Mohammed Bin Rashid Establishment for SME Development.

The Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders forms part of the ’Mohammed Bin Rashid Al Maktoum Foundation’, which promotes human development and provides hope and opportunity by investing in education and knowledge-development in the region. The Foundation aims to open doors for future generations of leaders in the region and shape their future by equipping them with world-class knowledge and education.

Staying in touch is a primary requisite of both individuals and eterprises. Telecommunications today forms an integral part of the UAE economy. The franchise opportunity provides a golden scope for self-driven UAE nationals to make the most of today and secure a prosperous future for themselves and also contribute to the growth of the economy. The Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders invites interested UAE nationals to apply for the opportunity through the establishment.

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