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BMW Brings Automotive Sustainability To The Middle East

The new BMW ActiveHybrid X6 and ActiveHybrid 7 combine greater dynamics with greater fuel efficiency

BMW Group is activating phase two of its Efficient Dynamics strategy in the region with the launch of the BMW ActiveHybrid 7 and X6 models, which integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions.

BMW has already enjoyed significant success on the path to zero-emission vehicles, with over 1.6 million models already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy. This strategy has made the BMW Group the world’s most sustainable car manufacturer.
Hybrid vehicles have two different drives. The combination of a combustion engine and an electric motor with a storage battery that allows for particularly efficient energy management. BMW ActiveHybrid combines this technology with hallmark BMW driving characteristics that result in a Hybrid that combines greater dynamics with greater fuel efficiency.

The BMW ActiveHybrid X6 enters the Middle East market with a 4.4 litre V8 engine with BMW TwinPower Turbo Technology, supported by two electric motors. It offers three drive options: to drive with electric power alone, to use the power of the combustion engine, or benefit from the combination of both drive modes. Driving completely free of CO₂ in the electric mode is possible up to a speed of 60km/h, the combustion engine then cuts in as required and is automatically switched off when driving at a speed of less than 65km/h.

The ActiveHybrid Display, featured as part of the ergonomically-designed driver console, delivers information about the output of the electric motor in four stages before the combustion engine cuts in. A clear graphic in the Control Display shows power flow in the vehicle in real time, which is updated every 60 seconds to indicate hybrid usage.

Through the combination of the V8 gasoline engine and electric motors, the BMW ActiveHybrid X6 is the world’s most powerful hybrid vehicle delivering 485 hp - a significant increase in performance together with a reduction of fuel consumption and emissions by 20 per cent compared to the convenitonal X6. Average fuel consumption is 9.9 litres/100 km and the CO₂ emission rating is 231 grams/kilometre.

BMW ActiveHybrid 7 Series technology is a mild hybrid offering significantly more power, and at the same time, more than 15% lower fuel consumption and emissions than the standard BMW 750Li without hybrid technology.

The BMW ActiveHybrid 7 accelerates to 100 km/h in just 4.9 seconds and reaches a top speed of 250 km/h. Remarkably, at the same time average fuel consumption in the EU test cycle is a mere 9.4 litres/100 kilometres, while the CO₂ rating is 219 grams per kilometre.

Both the BMW ActiveHybrid X6 and ActiveHybrid 7 are the first BMW models with an automatic transmission to feature an engine Start/Stop function. Every time the vehicle comes to a standstill, the engine switches off, cutting fuel consumption and emissions. When the driver accelerates, the engine switches back on. During this process, all electric functions such as the air conditioning are supplied with power from the battery so that they continue to operate.

The BMW ActiveHybrid 7 comes with stationary climate control, a feature that enables one to control the temperature inside of the car before the journey begins. Made possible by the electric air conditioning compressor, it can be conveniently activated using the car key and means the BMW ActiveHybrid 7 can be cooled to a comfortable temperature before you get inside – without using a drop of fuel.

Both models retain the interior design and comfort features of their Series, with generous space on the inside and luggage compartments that can accommodate up to four golf bags. High-grade materials and excellent workmanship down to the smallest detail, coupled with aerodynamically optimized wheels, make for sheer driving pleasure.

Commenting on the arrival of the BMW ActiveHybrid models, Phil Horton, Managing Director of BMW Group Middle East said: “As one of the world’s most successful automotive manufacturers we have a responsibility to offer sustainable vehicles, and we pleased to now offer this Hybrid technology to our Middle East customers."

The new BMW ActiveHybrid X6 and ActiveHybrid 7 are available at all official BMW importers across the Middle East.

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