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Emirates Is ’Official Airline’ Of Inaugural Vogue Fashion Dubai Experience











Emirates, one of the world’s fastest growing airlines, has partnered with global property developer, Emaar Properties, on the inaugural Vogue Fashion Dubai Experience, as the ‘Official Airline,’ for the first-of-its-kind initiative in the Middle East.

Organised by Emaar and Vogue Italia Editor-in-Chief Mrs Franca Sozzani, Vogue Fashion Dubai Experience will bring together emerging and established designers, celebrities, and industry leaders to The Dubai Mall, the world’s largest shopping and entertainment destination, on October 10, 2013.

Featuring an elaborate programme of high-profile fashion events, Vogue Fashion Dubai Experience will also be marked by mall-wide sales across 250 participating outlets. The Grand Atrium of The Dubai Mall will host an exhibition featuring 50 Vogue covers that have earned a place in fashion history books.

The initiative’s holistic tribute to fashion will include an eco-sustainability showcase, highlighting the industry’s commitment to the environment, and a unique exhibition of iconic names including Dolce & Gabbana, Chanel, and Dior, among others. Visitors will also have the opportunity to experience the ‘super model experience’ by customising the cover of Vogue Italia with their own portrait shot by a professional photographer.

The participating stores will showcase merchandise for sale created especially for Vogue Fashion Dubai Experience, with part of the proceeds from the sale going towards Dubai Cares, which works to improve children’s access to quality primary education in developing countries.

Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “Emirates has played a pivotal role in establishing Dubai as a centre of tourism, retail, and hospitality. The airline’s unstinting support for Vogue Fashion Dubai Experience underlines the importance of strategic partnerships to further elevate the city’s presence on the global circuit. We are privileged to have Emirates on board, and delegates can enjoy the multi-award winning carrier’s support from the moment they leave their countries.”
Majid Al Mualla, Senior Vice President, Gulf and Middle East, Emirates, said: “We partner with initiatives that further define Dubai’s status as a global city and one of the fastest growing business and tourism hubs. Vogue Fashion Dubai Experience brings an unprecedented celebration of fashion to the city, and we are delighted to extend the famed Emirates airline welcome to the celebrities and guests attending the event.”

The inaugural Vogue Fashion Dubai Experience will feature the works of eight up-and-coming designers from the international and regional circuit, highlighting Dubai’s role as an unmatched meeting ground for the fashion industry, and an incubator for emerging talent.

The Official Airline of Vogue Fashion Dubai Experience, Emirates flies to more than 130 destinations in over 70 countries and has been fundamental in establishing Dubai as the Middle East’s commercial centre and aviation hub. It operates more than 1,400 flights per week across six continents from its base at Dubai International Airport, which has the capacity to handle 75 million passengers per year.

Located in the heart of the prestigious Downtown Dubai mixed-use development, The Dubai Mall has over 1,200 retail outlets and two anchor department stores. The 440,000 sq ft Fashion Avenue, dedicated to high fashion, positions The Dubai Mall as the fashion hub, while The Souk, featuring 99 stores offering gold & jewellery, traditional handicrafts, souvenirs, abayas, perfumes and carpets, among others, is a dedicated precinct designed to reflect traditional Arabic heritage and culture. The mall is also linked directly to the Dubai Metro station through an air-conditioned travellator.
 

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