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Big Boys Toys, The UAE Super Show, Launches in Beverly Hills


World’s Fastest Street Legal Supercar Unveiled, Set to Wow Crowds at ADNEC










UAE super show Big Boys Toys launched in Beverly Hills today with the global unveiling of the star of the show, the world’s fastest street legal supercar and triple world record-breaker, the Maxximus G-Force. The Big Boys Toys Super Show is to be held at Abu Dhabi National Exhibition Centre (ADNEC) from 30 April – 2 May 2009. With seven hi-octane zones designed to appeal to anyone with a Y chromosome – Drive, Ride, Off Road, Marine, Aviation, Lifestyle and Wired – the super show has already established its credentials as one of the largest male lifestyle events in the world. The Big Boys Toys Super Show now comes to the Middle East for the first time in its 11 year history thanks to Artaaj, the UAE events and promotions specialist. The record-breaking Maxximus G-Force supercar, designed by Maxximus Technologies, will undoubtedly be one of The Big Boys Toys Super Show’s must-see attractions. The supercar - which is capable of 0-60mph in just 2.134 seconds - will be able to be viewed for the first time outside of today’s USA launch at The Big Boys Super Show. Biju Jayaraaj, Chief Executive Officer at Artaaj, the organizer of the exhibition, said: “Big Boys Toys is much more than an exhibition – it is a unique super show comprising interactive features across all zones. It will be the best show that has ever occurred in the region. The Maxximus G-Force is just one of the fantastic products on display and we expect to see tens of thousands of visitors from across the Gulf – and beyond – during the event.” Dr. David Bruce McMahan, developer and owner of Maxximus G-Force, added: “In the current global climate, Abu Dhabi stands out as a haven of stability and success. With the fantastic facilities of ADNEC - coupled with the undeniable appeal of the event concept and the unrivalled passion for cars in this region - we can’t think of a better place to launch the record-breaking supercar, the Maxximus G-Force.” Running over three days, The Big Boys Toys Super Show will showcase everything for the aspiring James Bond - with must-have products, amazing live demos, and the chance to get up close and hands-on with some of the most covetable gadgets and technology on the planet. The seven featured Zones at The Big Boys Toys Super Show are: Drive: Focusing on the latest designs and advances in high-performance vehicles, this zone is all about the drive. Features everything from high-end sports cars – including G-Force - to custom vehicles for the discerning sports driver. The place to find your dream car. Ride: Covering everything from cruisers to high-tech racing machines for dirt, track and road, this zone gives you both engine and peddle power. For those who love anything on two wheels, this is where it’s at. Off Road: Featuring the most up-to-date range of all-terrain and 4x4 vehicles, dune buggies, quad bikes, products and accessories, this zone will see major international brands showcasing their latest developments in off-road technology. Everything that the off-road enthusiast could wish for - and then some. Marine: Bringing together the latest fun and excitement both on and in the water, this zone will showcase speed boast, jet boats and cruisers, as well as water sports products and equipment. This is where you can also catch all the aqua action with scuba lessons and jet-ski and wake boarding displays. Aviation: This zone brings together the latest in aviation technology with private jet services, hang-gliders and small aircraft alongside a huge range of remote-control aircraft. Take off – the sky’s the limit. Lifestyle: From watches, cool clothing and sports goods to nutrition, fitness equipment and other life-enhancing products and services, this zone features a wide range of quality lifestyle items with something for every discerning male. Wired: Plug in to the latest digital entertainment, mobile communications and home theatre systems - with demonstrations of the latest advances in electronic entertainment. Here’s where you can discover unique, up-market mobile gadgets and exciting new accessories. Would be exhibitors and sponsors for The Big Boys Toys Super Show should contact info@bigboystoysuae.com or +971 (0) 50 559 1773 for more information.

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