Fusion, the region‟s specialist tourism and hotel PR marketing company, established in 2002 in Dubai, has strengthened its commitment to Abu Dhabi by expanding into the capital in partnership with creative agency, Enjaz, opening an office on Hamdan Street.
Following a career in the region which commenced more than 12 years ago with Intercontinental Hotels and Resorts, Abu Dhabi, the founding partner of Fusion, Nicki Page, will be focused on Abu Dhabi to better service clients.
“We are currently working with new hotel projects in Abu Dhabi and our view is that there is a need to be closer to our clients,” said Nicki. “We are well-known in the region by industry and the local media, so it‟s a natural progression for us to now have a base of operation in the capital.”
With the dynamic growth and focus on tourism in Abu Dhabi, Fusion is ready to provide specialist marketing support to the Government and private-sector clients looking to launch or increase demand for their products and services.
“We are delighted with initial feedback from industry leaders, welcoming me personally to Abu Dhabi and wishing our company success in the next phase of our development” said Nicki. “In summary, we are a team of specialists, committed to the region and passionate about our clients‟ business. We consult in tourism, hospitality and aspirational lifestyle products and services. These services are delivered by our team of local and internationally trained communications experts and tourism professionals who know the region. As an extension of your team we really do become … all together, better.”
Fusion has established itself as a focused, creative, results-driven company since inception in 2002 and now, more than 70% of clients approach the company for advice based on the recommendation of other satisfied customers. The company supports new hotels in developing effective launch strategies to maximize return on the investment in marketing; to launch luxury resort projects and develop internationally-aligned representation sales strategies to ensure all key markets are effectively delivering business.
The company works both for locally-based organisations as well as leading international hotel and luxury lifestyle brands that seek representation or communication solutions.
Fusion is also the company driving the inaugural Middle East Tourism Marketing Summit which will come to the region later in 2009. (see www.metms.com for further information) “The Summit is a way of helping the region to raise the bar on marketing understanding and „latest thinking‟ to enable us to compete in the region for an increased market share from the global tourism pool,” Nicki commented.
