National Bank of Abu Dhabi (NBAD) has pledged its full support of “Dirham Wa Bas” Campaign (One Dirham Only), launched by the Social Responsibility Fund at Ministry of Social Affairs, to raise funds for social care and development projects in the UAE.
NBAD has placed donations boxes in its branches all over the UAE to encourage contributions of as little as a dirham to facilitate public participation in the fund-raising effort.
“NBAD has always been distinguished by a high level of commitment to the communities in which we carry out our business. Our support of “Dirham Wa Bas” Campaign is part of this commitment,” said Ms. Belinda Scott, NBAD’s Corporate Social Responsibility (CSR) Officer.
Since its inception in 1968, NBAD has been committed to the service of UAE society. This emanates from the bank’s belief that social responsibility is one of the pillars which underpin our success as a responsible financial institution. Corporate social responsibility (CSR) has a direct impact on our business decisions, our products and services, and business relationships with stakeholders.
“NBAD pledged to act as a role model in the social and environmental development of the UAE. We are engaged in wide range of activities in this regard such as donations, sponsorships, corporate philanthropy, and CSR projects. Our community support focuses on areas of education, health and the environment,” she added.
“NBAD is sensitive to the needs of the communities within the UAE, and we are endeavoring to be the ‘people’s bank’ by not only looking at financial issues but at issues that affect the very foundation of this great nation,” she added.
Welcoming the support pledged by the NBAD, Abdulaziz Al Hinai, Executive Director of the Social Responsibility Fund said: “The active support of the business sector is critical to the success of the “Dirham Wa Bas” Campaign.
“NBAD’s initiatives to place donations boxes in its branches all over the UAE will support us tremendously in our effort to run a successful campaign. The “Dirham Wa Bas” campaign has emerged as a very good model for social welfare campaigns driven by partnerships between the government and private sectors, and the general public”.
The Social Responsibility Fund aims to finance social care and social development projects in the UAE that have the potential to contribute to the enhancement of society while fostering cooperation between the private and public sector in contributing towards social responsibility projects.
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