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The 6th Edition of Health & Tourism 2019 Campaign Comes to an End

The Health Promotion Department at the Supreme Council for Family Affairs in Sharjah (SCFA) concluded the activities and events of the 6th of “Health & Tourism 2019” campaign, through organizing a sports event held yesterday “Thursday” in collaboration with Wasit Youth Center, Sharjah.

The event also witnessed the participation of Sharjah Children, one of the institutions of Rubu’ Qarn (RQ).

The closing ceremony was attended by the Health Promotion Department staff, and representatives of the participating institutions.

The ceremony included sports activities to encourage the participants to adopt healthy lifestyles and raise their awareness about the importance of physical activity, in addition to honoring the campaign partners and sponsors.

Held under the theme “5_في_اليوم# 5aday”, the one-month campaign witnessed a remarkable interaction from the individuals, both through the participation in the events of the campaign or via social media platforms.

In this regard, the Health Promotion Department said that the number of followers of the campaign activities and hashtag reached about 42,339 followers, while the number of campaign-related tweets was 60 tweets.

Met its Goals

HE Iman Rashid Saif said: “The campaign has managed to achieve its main objectives, by educating the participants about the healthy practices raising their awareness about the importance of eating at least 400 gm, or five portions, of fruit and vegetables per day to reduce enormous health risks, such as heart disease, stroke and some types of cancer.”

“On the other hand, the campaign has also met its goals in terms of enhancing Sharjah’s tourist position. This success was clear in the notable interaction of the participants with the campaign events,” Saif underlined.

The Director of Health Promotion Department attributed this remarkable interaction to the patronage and ongoing support of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Chairperson of the Supreme Council for Family Affairs to the campaign, adding that her highness directives and continuous follow-up represent a road-map to achieve our goals in terms of creating a happy society with good knowledge of health information.

Saif thanked the Commerce & Tourism Development Authority (SCTDA), Sharjah Cooperative Society and all volunteers and partners, hailing their keenness on the success of the campaign and enhancement of community responsibility values.

Health & Tourism campaign is the world’s first online campaign, that brings together health awareness and tourist promotion. It aims to foster cooperation and community involvement between various government institutions concerned with promoting Sharjah’s tourist sites.

The campaign includes diverse activities and programs aiming to encourage society to adopt healthy lifestyles, especially during tourist tours, in addition to raising the awareness of healthy food alternatives in the tourist sites.

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