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Abu Dhabi Digital Authority Launches New Corporate Identity











The Abu Dhabi Digital Authority, ADDA, officially launched its corporate identity in Abu Dhabi, following Law No. 16 of 2019, which was recently decreed by President His Highness Sheikh Khalifa bin Zayed Al Nahyan, in his capacity as the Ruler of Abu Dhabi, to establish the authority replacing the Abu Dhabi Systems and Information Centre, ADSIC.

As per the law, ADDA will take on a new mandate marking its key role in driving the digital future of Abu Dhabi and the vision to become a leading hub for digital innovation in the region.

The new identity was presented during a media briefing held at the Abu Dhabi National Exhibition Centre, and led by Dr. Rauda Saeed Al Saadi, Director-General of ADDA, in the presence of several executive directors and local and international media representatives.

Dr. Al Saadi said, "The new logo of ADDA illustrates a creative rendition of the establishment of a modern and integrated digital system based on innovation, serving all walks of life."

She noted that ADDA employs advanced technology solutions such as digital platforms that enhance the efficiency of government work and address common concerns, while also ensuring the security of the digital assets of government entities.

She emphasised that the ADDA will leverage its expertise in the areas of Artificial Intelligence, data management, blockchain, and the Internet of Things, and safeguard information and maintain a safe and reliable digital environment.

The ADDA works to launch and implement a series of innovative digital initiatives and projects, including the "Open Data Programme", which aims to create a fully integrated system that will enable smoother user access to reliable data sources quickly and securely.

The authority has launched TAMM in line with the Abu Dhabi Government Accelerators Programme "Ghadan 21", providing a single platform that offers an array of government services through a journey-focused approach.

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