ADIB Pledges Dh1 Million To Provide 125,000 Meals In ’10 Million Meals’ Campaign

Financial and in-kind donations are received through website, SMS, bank transfer and call center

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Abu Dhabi Islamic Bank (ADIB) announced the donation of Dh1 million to provide 125,000 meals to communities affected by the coronavirus (Covid-19) outbreak in the UAE, as part of the country’s biggest food distribution drive.

The ’10 million meals’ campaign, launched on Sunday, enables individuals and institutions to make financial and in-kind donations towards providing meals or food parcels to low-income individuals and families across the country throughout the holy month of Ramadan.

In the first few days of its launch, the campaign continues to attract numerous donations from different segments of the society.

In a statement, Mohammed Al Fahim, ADIB’S Deputy Head of Corporate Social Responsibility said, “The ’10 million meals’ campaign reflects UAE’s deeply-rooted values of generosity and giving, evident in the solidarity it has created that is manifested in the massive engagement it continues to draw from institutions and the general alike.”

ADIB’s contribution is part of its commitment to corporate social responsibility through its year-long social initiatives and programmes that support education and provide vocational and skill training to empower communities.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, announced on Sunday the launch of the ’10 million meals’ campaign to provide food support to families and individuals affected by the Covid-19 pandemic that left many facing unemployment and income reductions.

The campaign will be led by his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.

The overarching Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will oversee the ’10 million meals’ campaign in collaboration with the Social Solidarity Fund Against Covid-19.

Four ways to donate

Individuals and entities can make financial or in-kind donations to provide food assistance to people in need as part of the ’10 million meals’ campaign.

Donors can purchase a preferred number of meals online at www.10millionmeals.ae to be distributed to disadvantaged individuals and families across the country. They can also donate via SMS (Etisalat and Du) to numbers listed on the website.

Donors can make a transfer to ’10 million meals’ campaign bank account at Dubai Islamic Bank with IBAN no.:AE430240001580857000001.

For in-kind contributions, donors have the chance to provide packaged or canned food supplies or arrange food parcels for distribution through directly contacting the campaign’s organizing team on the toll-free number 8004006.

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