How Brands In Dubai Can Leverage Social Media Marketing In 2021
While social media trends come and go, social media marketing channels remain and serve as primary marketing channels in the modern era. With the help of social media marketing, businesses have increased visibility about what their consumers want and insight into the upcoming trends.
Social media marketing is a dynamic field. One method that is performing today might not perform the next day. Hence, it is important that you keep your finger on the latest trends and keep integrating them with your social media marketing strategy.
Brands always look for social media solutions that cater to their needs and help them to progress as a brand.
How Can Brands In Dubai Leverage Social Media Marketing?
With the upcoming trends, businesses and brands are adapting to the new trends to leverage social media marketing power. Let’s find out how brands are sticking with best practices to leverage social media marketing.
1. Digital Trust
With social media marketing, everything comes down to trust. In 2020 when the physical marketing channel became null, social media marketing methods kept the trust level stable.
During the pandemic, when physical marketing promotions were banned, brands made social media their communicative channel. This trend will just grow over time. Hence, it is the responsibility of the brands to understand the market needs and run campaigns with empathy.
2. Bringing Forth Social Issues
With the pandemic, most people were forced to work remotely. This made people more engaged on social media. This makes it impossible for the brands to maintain their silence on social media.
Today, if a brand is at fault, it is immediately complained about on social media. If brands do not respond to these comp-aliens, their brand reputation takes damage. Many experts believe that this forced transparency might be the key to brands' transparent working.
No matter what trends come and go, storytelling remains constant. Storytelling will be a hot topic again this year. With storytelling, brands will allow the audiences to consume content in different ways.
With the recent studios, it has been seen that podcasts are getting popular among the people to consume valuable content. Well, it is certain that podcasts might be the next big thing in the content consumption market.
At the same time, we mustn’t devalue the impact of video content, email marketing campaigns, and other marketing channels.
With a platform like Tik-Tok, people were able to evaluate the importance of micro-content, and even after the ban of Tik-Tok in most countries, micro-content will continue to get prominence.
Generating content is all about what methods you use and how precise you can be with your content. Tik-Tok, Instagram Reels, Snapchat Spotlight might be some greater examples and micro-content creation.
Marketers need to adopt different methods to create indirect content for their business but are still captivating to bring leads for their businesses.
5. Highlighting The People Behind The Brand
One of the current trends we can see is brands showcasing people who actively work behind the scene. This practice helps the brand and businesses interact with the audiences on a personal level.
This kind of practice brings humanized transparency between the brand and audiences. It has been proven that if you start highlighting people behind the acne, people start trusting more.
Also, letting people talk with people working on your favorite brand results in a meaningful engagement.
Social media marketing is agile and can be used in various ways. It offers the opportunity to communicate at a personal level, but it also helps the brands build trust.
The bottom line is that you and your brand need to be proactive to keep pace with the ever-changing trends and modify your social media marketing strategy accordingly.