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ADMC & Partners Launch VEVO: The World’s #1 Destination For Premium Music Videos & Entertainment |
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VEVO to host web’s broadest array of premium content from leading entertainment companiesIn what stands as the next step in the evolution of online music entertainment, Abu Dhabi Media Company (ADMC), Universal Music Group, Sony Music Entertainment and EMI Music, today marked the ground-breaking launch of VEVO, the new premium music video and entertainment service in partnership with YouTube. HE Mohamed Khalaf Al-Mazrouei, Chairman of ADMC, Edward Borgerding, CEO of ADMC and Ricky Ghai, Executive Director of Digital Media at ADMC joined Doug Morris, Chairman & CEO of UMG/Co-Chairman & Founder of VEVO, Rolf Schmidt Holtz, Chairman & CEO of Sony Music Entertainment/Co-Chairman of VEVO, Elio Leoni-Sceti, Chief Executive Officer and President, New Music, EMI Music, and Rio Caraeff, President & CEO of VEVO at the launch event in New York. The largest video network on the web, VEVO blends the best in highest-quality music content with YouTube’s cutting-edge video technology and established user community. All searches on YouTube for music videos by any of the artists represented by UMG, SME and EMI, as well as other VEVO label partners, will now be available through VEVO only. In addition, VEVO’s content will be available at VEVO.com and through a VEVO-branded embedded player. VEVO will also serve as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide web. AOL and CBS Interactive Music Group are announced as VEVO’s first syndication partners. Through these deals, VEVO will be available across major online publishers by the end of Q1 2010 “This has the potential to be a true game changer for consumers, artists and brands,” said Mr. Doug Morris, Chairman & CEO of UMG/Co-Chairman & Founder of VEVO. “For the first time, consumers will have access to the majority of premium music videos being streamed online today all in just one click, while artists and brands will benefit from being connected like never before with their fans and the most sought after demographic on the Web. We’re excited about the potential of the new service and we’re looking forward to working with all of our new content providers, distributors and brands who want to take full advantage of this extraordinary opportunity.” "The launch of VEVO brings together some of the world’s largest players in the media space in a truly historic partnership that we are delighted to be a part of," said Edward Borgerding, Chief Executive Officer of ADMC. "ADMC is committed to offering our audiences a diverse range of products and VEVO now forms an integral part of our fast expanding digital media portfolio." Available free-of-charge to internet users, VEVO features the most extensive array of professionally-produced music videos, exclusive premieres, concerts and more anywhere on the Web from such market-leading companies as Universal Music Group, Sony Music Entertainment, EMI Music, Hollywood Records, Walt Disney Records, CBS Interactive Music Group, Big Machine Records, Concord Music Group, Lyric Street Records, ABKCO, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others. Videos on VEVO are at least twice the quality and resolution of those generally found online today, and unlike videos found elsewhere, a majority of videos on VEVO will feature integrated, synchronized lyrics. |
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