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Sorouh’s Alghadeer Website Wins Prestigious Award











Sorouh Real Estate PJSC, one of Abu Dhabi’s leading real estate developers, is delighted to announce that its website alghadeer.ae has won an award at the CNBC Arabian Property Awards 2009 in the category “Best Development website Abu Dhabi”.

The Awards are one of the world’s most prestigious property awards that distinguish the highest level of achievements in a range of property related fields from around the globe.

The alghadeer website offers customers and investors a complete virtual experience of living and investing in alghadeer, Sorouh’s mixed use development at the crossroads of the nation. The website was built in 2009 following thorough research and direct input and feedback from existing customers and was designed to be an interactive and informative journey allowing all visitors to engage with the development story and have a clear picture of its functional and emotional attributes. By combining speed, animation, browsing capacity, information architectures, brand experience and communication of values Sorouh has managed to firmly establish alghadeer’s presence online.

Alghadeer’s microsite was created by Firefly working in close association with the Company’s marketing and on-line communication teams.

In addition to winning an award for alghadeer.ae Sorouh has, as the only UAE based developer, received three 5 star awards for The Gate Towers (‘Best High-Rise Development Abu Dhabi’ and ‘Best High-Rise Architecture Abu Dhabi’) and Al Mashtal (‘Best Mixed-Use Development Abu Dhabi’).

Simon Cunningham, Chief Sales & Marketing Officer, Sorouh said;

"alghadeer offers a modern, relaxed lifestyle with all the convenience of city life that is equidistant to Abu Dhabi, Al Ain and Dubai. Likewise, alghadeer.ae offers both customers and investors a savvy and informative website, accessible to all thanks to high loading speed, browsing capacity and friendly structure. The website was launched in time with the alghadeer investment optimization plan and has played an important role in communicating with our customers. We are very proud to receive this recognition from distinguished and experienced international judges."

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