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"Auto Parts Week" In Sharjah Contributing To Increased Sales Of Genuine Spare Parts In Emirate

Initiative helping spread greater awareness about the consequences of using counterfeit parts and accessories

“Auto Parts Week,” part of the “Shopping Weeks” initiative of the Sharjah Chamber of Commerce and Industry (SCCI), that runs from June 1 to June 21, 2010, is playing a major role in creating greater awareness among the public about the consequences of purchasing counterfeit spare parts, which in turn has contributed to a significant increase in the sale of genuine automobile parts and accessories in Sharjah.

As part of the “Auto Parts Week,” a total of 2,000 SCCI members involved in the trade and distribution of auto spare parts and accessories are participating in the promotion that also features exciting promotional offers combined with a series of workshops and presentations aimed at promoting road safety and the use of genuine auto parts. “Auto Parts Week” is being sponsored by Al-Futtaim Motors, the exclusive distributor for Toyota in the UAE and Al Tayer Motors.

Commenting on the success of the “Auto Parts Week”, Hamad Al Mahmoud, Member’s Service Executive at SCCI said, “This initiative was launched with a two-fold objective. First to boost the sales of the auto parts retail sector in Sharjah and second to encourage people to purchase only genuine spare parts, and we believe that we have been successful on both counts. People often choose to purchase counterfeit spare parts because they are less expensive. However they do not realise that by doing this they are endangering their lives and also the lives of other road users, as counterfeit spare parts compromise the safety of the cars, leading to major accidents.”

“This initiative has helped in creating much needed awareness on the importance of purchasing only genuine spare parts, which subsequently has led to a major increase in the sales of various auto parts and accessories in the emirate,” he added.

The “Auto Parts Week” is being held in all automotive based service centres in the industrial areas of Sharjah, Al Dhaid, Khorfakkan, Kalba, Dibba, and Al Hosn. Main activities of the promotion are being held on the First Industrial Street, also known as BMW road. Aside from offering special discounts and other promotional offers, a series of special seminars, lectures and workshops are also being conducted for shop owners and motorists. To further encourage target consumers to participate in the event, a special raffle draw featuring a Toyota luxury car and other valuable gifts will be raffled off at the end of the event. Customers can qualify for the draw upon purchasing products worth AED 100 and above.

The ’Shopping Weeks’ program is an SCCI initiative that aims to help increase sales activity in Sharjah and to support associate members by organizing promotional campaigns for each segment of the trade and retail sector. “Auto Parts Week” follows the success of “Mobile Phone Week”, which was held in March.

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