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Bee’ah Launches Recycling Initiative In Ramadan |
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Bee’ah, the Middle East’s leading and award-winning integrated environmental and waste management company, has launched an awareness-raising campaign, which will run throughout the holy month of Ramadan, educating the community on the importance of the environmental principle of the three Rs - Reduce, Re-use, Recycle and encouraging the public to adopt environmentally sustainable lifestyles. Informational kiosks featuring special Ramadan calendars, highlight useful facts and tips on how people can reduce their consumption of food, water and energy, as well as the importance of recycling. The aim is to promote environmental advocacy and urge the public to share this message with their family, friends and neighbours. After all, Ramadan is about caring for others and this is the best time to care for the planet. According to Mr. Khaled Al Huraimel, Chief Executive Officer of Bee’ah: "Ramadan is a month of pure dedication, self-discipline, self-control and sacrifice; it is also a time when the most waste is generated within our Emirate. At Bee’ah, our environmental philosophy is simple: Live better... Use less. Being at the forefront of positive environmental change, it is our responsibility to work with the community and educate our society on the simple ways which they can adapt and contribute to turning material and physical waste into recycled resources that can be re-used by the community and in the economy." The uniquely created Ramadan calendar contains simple guidelines on how individuals can reduce their waste by choosing items with less packaging and turning off the TV when not in use; re-use paper bags or give an item to someone who needs it instead of throwing them away; as well as easy ways to bring in recyclables such as cardboard boxes, plastic bottles and aluminium cans to the Bee’ah Recycling Depot at Al Qasba. According to a waste audit conducted by Bee’ah, the amounts of waste generated in residential areas of Sharjah constitute a higher content of consumed plastics and organic waste than the month after Ramadan. In fact, during Ramadan many Muslims consume an excess amount of food and drink to compensate for their daytime fast. Families race out to co-ops and supermarkets to fill their trolleys with all kinds of items, buying and stocking up with as much food as they can, spending more money in grocery shopping during the month of Ramadan than any other month. Unfortunately, much of that food ends up in the garbage. Bags and bags of leftovers fill the trash bins to the brim adding to our overflowing landfills. By promoting the three Rs, myBee’ah - a community engagement initiative by Bee’ah, aims to unite its voice with the residents in Sharjah to educate the public and create awareness on how to live sustainably; making people aware of the conservation issues that affect them and helping individuals develop the lifelong habits and commitments that will protect the Emirate’s environment and ultimately the planet. "I think Ramadan is a very important time for everyone to help out in saving the environment of Sharjah. These tips are very interesting and I will definitely be using them and share them with my family and friends also." said Ali, a Sharjah resident and mall visitor. Another resident, Aisha said: "I have been a big supporter of recycling. I take my paper and plastics to one of the recycling bins in Sharjah, and I think the information which Bee’ah has prepared is very useful." Being committed to providing the community on leading an environmentally sustainable lifestyle, Bee’ah strives to provide the infrastructure, tools and support that individuals, communities, businesses and cities enabling them to lead positive sustainable growth and to achieve their environmental goals. Bee’ah, was recently awarded "Best Waste Management Company of the Year in the Middle East" by the Facilities Management Award for adopting international best practices, with various significant accomplishments to enhance the Emirate’s environment and achievements in added-value commercial ventures, while upholding its commitments to Sharjah’s community. |
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