SEHA "Mas’aool" Community Town Hall Initiative Welcomes 455 Patients At Its First Meetings

The Move Provides A Good Opportunity For Patients And Families To Meet SEHA Decision Makers

In line with the Abu Dhabi Health Services Company PJSC’s (SEHA) commitment to enhance community outreach, its healthcare facilities simultaneously organized their first quarterly town hall meetings yesterday (13/9/2011) to solicit stakeholder and patient feedback.

The meetings were held in an informal setting at Sheikh Khalifa Medical City (SKMC), Corniche Hospital, Al Rahba Hospital, Mafraq Hospital, Tawam Hospital, Al Ain Hospital., the Al Gharbia Hospitals group also also organized meetings at Ghayathi Hospital, Al Sela Hospital, and Dalma Hospital. The Ambulatory Healthcare Services including Khalifa A Health Centre, Bain Al Jesrain Health Centre, Al Samha Health Centre, Al Shahama Health Centre, Al Muwaiji Health Clinic, Al Haili Health Clinic, Al Zakher Health Clinic, Al Nidayat Health Clinic, Al Qoua Health Clinic, Swaihan Health Clinic and Remah Health Clinic were also involved in organizing town hall meetings.

The meetings gave patients and their families a chance to interact directly with SEHA and its facilities’ decision makers to apprise them of feedback and opinions on the healthcare received.

“The launch of the “Mas’aool” community town hall initiative is a reflection of the confidence we have in the services we are providing, and a desire to develop them further through community feedback. Our aim is to listen to our patients as we all take responsibility to improve healthcare quality in the Emirates,” said Saif Bader Al Qubaisi, Chairman of SEHA. “We hope that this initiative will be bring about an informal yet highly valuable exchange of views between hospital administrators and patients and their families”.

George Jepson, CEO, Al Ain Hospital, lauded the initiative. “Al Ain Hospital is part of the SEHA HealthSystem and this initiative offers an opportunity to listen to our patients the society as a whole, which will help in improving customer care to meet Abu Dhabi’s needs, in line with our commitment to deliver world class healthcare,” he said.

“These town hall meetings will have a significant impact in improving and developing services provided to patients to meet their needs through an informal setting, which allow patients and their families to interact directly with SEHA and its facilities’ decision makers, to develop a model of excellent healthcare based on their feedback and opinion”, said Hal Chilton, Acting CEO Mafraq hospital.

“This initiative furthers our collective efforts to increase public awareness and encourage society to actively participate and offer feedback and make requests, in order to improve the quality of the services they are receiving. I would like to thank the government of Abu Dhabi for supporting our mission in improving customer care to recognized international standards and helping us ensure our customers and communities are offered world class healthcare”, he added.

“This is an excellent initiative by SEHA that I fully support. It is a testament to our ongoing commitment to improving patient care, the patient experience, and our customer service," said Dr Jeff Staples, CEO of SKMC. "As the CEO of the Sheik Khalifa Medical City, I am proud to be part of such an initiative, helping to ensure that hospital leadership regularly interacts with our patients and their families, thus keeping our fingers on the pulse of the community that we serve. We want to hear from our patients, and remain firmly committed to excellence in patient care and customer service at SKMC."

“We have always pledged to our community that our development and growth will be transparent and evidence-based. These Town Hall meetings help us to better understand the impact our facility has on the community today so that we can better serve our patients tomorrow,” said Ron Lavater, CEO of Corniche Hospital.

Gregory Schaffer, CEO, Tawam Hospital, said "I welcome the new SEHA ’Mas’aool’ programme and I am delighted to be involved. At Tawam, we have worked hard to cultivate a culture of transparency and accessible senior management to staff, so for Tawam’s decision makers to come face to face with our patients is a natural progression for us, and something that at the Hospital we are very excited about. At Tawam, our priority is always our patients, so I am looking forward to receiving feedback on the healthcare they have personally received, which may very well help us to improve our healthcare service strategy."

SEHA is committed to the development of a system of world class healthcare in Abu Dhabi. The company recognizes that excellence requires transparency and an ethos of regular feedback from stakeholders. SEHA’s outreach campaign is an attempt to create open yet informal channels of communication with customers who are directly impacted by healthcare provision standards. SEHA aims to establish clear channels for quality feedback to ensure that board stakeholder and customer concerns are taken into consideration.

The quarterly town hall meetings will be held at the premises of different SEHA healthcare providers, including Sheikh Khalifa Medical City (SKMC), Corniche Hospital, Al Rahba Hospital, Mafraq Hospital, Tawam Hospital, Al Ain Hospital, Al Gharbia Hospitals and the Ambulatory Healthcare Services.
 

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