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73,000 German Tourists Visit Sharjah In 2008

Sharjah participates in ITB Berlin for 12th consecutive year

With its extensive campaign for the promotion of Sharjah as a world class tourist destination still in full swing, the SCTDA is once again preparing for its 12th consecutive year participation in ITB Berlin 2009, which will take place on the Messe Berlin fairgrounds from 11 - 15 March.

ITB Berlin is a B2B platform and the world’s largest exhibition for tour operators, booking systems, carriers, hotels and other tourism related service providers to promote their services and products and attracts more than 10 000 exhibitors annually, more than 30% of whom are not from Europe.

SCTDA’s Chairman, Sheikh Sultan bin Ahmed Al Qassimi emphasized the importance of the participation in ITB Berlin, saying, "This participation forms part of our strategy for international exhibitions and our campaign to promote Sharjah’s new tourism products to international markets. ITB is considered one of the major global platforms for the exchange of tourism and culture-related ideas and information, which is why we believe it is important to attend this event."

He added: "International exhibitions form an important platform for Sharjah to promote the our tourism advantages, including family tourism, which is one of the main products we highlight at exhibitions, as it incorporates historical, civilized, cultural dimensions, giving us the advantage of having a unique selling point that will allow our voice to be heard, and enable us to stand out from the crowd in the tourism market."

Sheikh Sultan bin Ahmed Al Qassimi explained that Sharjah’s participation in ITB in previous years has had a marked effect on the emirate’s tourism sector, increasing the number of German tourists visiting Sharjah, which was up six percent to 73,000 in 2008, from 68,000 in 2007. "This is a testament to the importance of SCTDA’s participation in international exhibitions, and illustrates perfectly the advantages and benefits."

This year’s delegation for Sharjah will be headed by Sheikh Sultan bin Ahmed Al Qassimi, , and will comprise 19 public and private companies: The Sharjah Commerce and Tourism Development Authority, Al Qasba Development Authority, Sharjah Museums Authority, Sharjah International Airport Authority, Air Arabia, Sharjah Airport Travel Agency, Sharjah National Hotels (Marbella Resort, Hotel Holiday International, Oceanic Resort), Radisson SAS Resort, Millennium Hotel, Lou Loua Beach Resort, Sharjah Premiere Hotel & Resort, Golden Tulip Sharjah, Tulip Inn Sharjah, Coral Beach Resort, Orient Tours, and SAHARA Group.

Sharjah’s new stand is 310 square metres in size, and reflects the emirate’s new brand and corporate identity, launched last year. The stand will offer numerous publications about the emirate of Sharjah, which will be available in English, German and Arabic. Various cultural activities, including henna application, will be on show to promote the rich cultural heritage of the emirate, and Arabic hospitality will also be available.

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